What are Some Evergreen Holi Campaigns by Brands?
Answer to the Iconic
Dialogue of Gabbar Singh from Sholay, "Holi Kab Hai, Kab Hai Holi?"
The answer is March 25th!
Holi is all about spreading joy. Let the colors of Holi splash your body and
soul with happiness and good vibes. Brands are known for creating the best
marketing campaigns to spread their messages, and this Holi is no different.
This year we have tried to
curate some timeless campaigns by brands in India.
1. Bajaj Allianz
#BuraNaMano
Bajaj Allianz isn't just
about insurance; they're about spreading positive messages. Their #BuraNaMano
campaign tackles acceptance and tolerance. Just like Holi celebrates a spectrum
of colors, life isn't black and white. This campaign is especially relevant
today, encouraging us to embrace different viewpoints and find joy in
co-existence.
2. Indian Oil
#BeTheColor
Indian Oil's Holi campaign
tugs at the heartstrings. #BeTheColor beautifully showcases the power of small
acts of kindness. It reminds us that going the extra mile can make someone's
day a whole lot brighter.
3. TVS Motor Manao
#YehHoliHelmetWaali
TVS Motor cleverly uses Holi
celebrations to highlight the importance of wearing a helmet. They emphasize
that getting ready for festivities isn't complete without a helmet, regardless
of the occasion. Their campaign features young people getting ready for Holi,
highlighting that no celebration is complete without a helmet.
4. Bank of Maharashtra
Kuch Sapne Sach Karde
Bank of Maharashtra uses
emotional storytelling to emphasize that Holi is a celebration for everyone.
The ad showcases the power of hope and how human kindness can bring joy. It
also subtly positions the bank as a secure and trustworthy digital banking partner.
5. Surf excel
Jo rang bachpan lautaye, woh rang achhe hain-#EmbraceTheChildWithin
Holi campaigns are
incomplete without mentioning Surf Excel's Holi campaigns! It is called
"Daag Achhe Hain" featuring a playful girl who coaxes her hesitant
aunt to join the fun with a colorful hug. This act reminds the viewers –
the best stains are those that bring back childhood memories. It breaks down
barriers and emphasizes that age is just a number when it comes to enjoying the
vibrant spirit of Holi.
6. Burger King
#ColorIsForHoliNotFood
This Holi campaign suggests
to ditch the artificial colors and celebrate with real ones! Burger King
understands customer’s desire for healthy food. Their #ColorIsForHoliNotFood
campaign highlights their commitment to using delicious, natural flavors, just
like the vibrant hues of Holi. Their fun video emphasizes their focus on
customer satisfaction.
The Power of Storytelling in Holi Marketing
These campaigns effectively use storytelling to connect with audiences on a deeper level. From promoting social messages to reminding viewers of safety, these ads showcase the creativity and impact brands can achieve during Holi. Let Pixenite+ help! We can craft a mind-blowing campaign that captures the essence of Holi and everything else too so that you can propels your brand to new heights.