"Rome Is Not Built Overnight."
We all are well versed with the fact that a brand can not be successful overnight, here we are not talking about fame from one viral video because such fame comes and goes with a blink of an eye. Successful brands need a solid strategy, implementation, and adaptability to build your own version of rome. The world's most famous brands didn't pop up overnight, be it amazon, netflix, flipkart, or any other biggie of this era. If you are keen to make a difference and want to play with big boys, it's high time to get your brand identity into fine shape.
Creating a brand identity is not only limited to creating a unique and beautiful logo. Undoubtedly, logo creation and manifesto are some of the important elements that contribute to brand identity, but it is not Defined by them only.
What is brand identity?
Brand identity is a collection of various elements that a business creates to portray the right image of the business in front of customers. It is more than designing the right logo and placing it on the packaging or mounting it above the front door. It is about crafting the brand's overall personality that brings out the core element of your brand's DNA.
Why Does Brand Identity Even Matter?
Why does brand identity matter? I am not even apple? Those who think like this need to understand that apple once was in your position, a small business. There are several benefits one can reap by creating A strong and powerful brand identity; following are some quick Glances of it